Monday, June 28, 2010

Real Estate Technology

It's amazing how real estate has changed over the past 15 years. I remember when relocating buyers would give me a list of 40 properties to show them. Now they give me a list of 5 to 8 in most cases. They weed through listings by the pictures they see on the internet. If a house has only 1 picture they automatically assume something is wrong with house. Buyers expect not only an excellent online presentation but even a presentation on their smart phones.

I have made excellent alliances with some of the largest (most viewed) websites in the industry. I have the top enhancements, which means many pictures and virtual tours, available on not only Realtor.com, Zillow.com amd Trulia.com but many many more. Buyers can have property details text messaged to their phones or search on line. I also am happy to introduce my new phone app. text BN4SALE to 87778. The app will GPS you and give you property information on all the closest homes for sale. Also, it can give you what comparable properties have sold for.

15 years ago, advertising your home for sale in the paper used to be good advertising. That has all changed. Marketing your home with the latest tools is more important than ever.

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